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- All types of channels
- 01. Marketplaces
- 02. Price comparison engines
- 03. Affiliation
- 04. Retargeting
- 05. Other channels
An affiliation platform is a digital promotion system involving two actors: the retail website that offers the affiliation scheme and the affiliate subscribing to the affiliation system to promote the retailer’s products. Each purchase made by a web user sent by the affiliate entitles the latter to a commission agreed in advance with the retail website.
Main model: CPA (Commission)
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