* Google and Kantar Media - 2013
Retargeting is a technology that follows all internet users that visit a specific website, and then makes them come back when they visti some other sites. It's therefore highly targeted!
Their main business model: CPC or CPA
When contracting with cashback or coupons websites, all internet users purchasing your products through these websites can either get an immediate discount or a cashback after purchase.
Their main business model: CPA